This project, realized by the CAMAL’s team in collaboration with the design center of Società Piemontese Automobili for EICMA 2014 is the result of a new interpretation of the concept of pedelec. The design, created by CAMAL’s designers, and developed by the team SPA shows a classic example of contamination of product design applied to the vehicle.
Defined on the web as the “Rolls” bikes quality of finishes and stylistic design solutions designed for this project show a clear example of luxury usually applied to an object “seen” by other means. So a modern icon that marks a starting point for a new generation of electric vehicles.
Alessandro Camorali has realized the entire project acting as sole director of the Società Piemontese Automobili s.r.l. (in the 2014-2015 period) and as owner of CAMAL.